The Lincoln Continental Concept comes with a newly unveiled 30-way adjustable seat – let me just reiterate that: 30-way adjustable seats. Your backside isn’t going to know what happened to it.

“The next frontier to serve the luxury automotive client is a seat that conforms to and supports the body – a seat that feels as if it were personally tailored for you each time,” said Johnathan Line, advanced seat innovation supervisor and technical expert.

The bottom cushion will support the legs with two extending thigh cushions, each independently adjustable in extension and in up-and-down.

This is different from the past, where auto manufacturers haven’t always conceded that there’s different leg comforts for one at rest versus one working away at the pedals.

“The new design of the Lincoln 30-way seats goes beyond the one-size-fits-all design seen in the past,” said Line. “It conforms to your body and supports it in ways not previously possible.”

There will also be a rolling-pattern massage function for the back and in the lower cushion, to help keep blood flowing along the thigh muscles during a long drive, along with being heated and cooling vented.

With more than 50 patents already approved, and more than 100 more still pending, the goal of Lincoln’s design team has been to up the ante on luxury.

Deanna Isaacs the owner, editor-in-chief and lead journalist at The Auto Reporter. She graduated from the University of Washington's Communication department in 2014 with a BA in Journalism. She enjoys sports cars, working on her classic two-seaters and long drives where she can annoy the husband. You can reach Deanna Isaacs using the Contact Us form: