Rental Review: Who Killed the Ford Fiesta?

On the dark and stormy morning of April 25, 2018, the news broke like a punch to the gut: “Given declining consumer demand and product profitability, [Ford] will not invest in next generations of traditional Ford sedans for North America.” That press release spelled doom for the Ford Fiesta, and their other small cars, in […]

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The big 3-0-0…

The Auto Reporter wasn’t always what it is today. It started as a column and has grown into more than I could have hoped for. I began writing The Auto Reporter in the Bothell-Kenmore Reporter papers. My boss knew that the pay was abysmal, but we were both dedicated to journalism. We loved covering the […]

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Toyota celebrates 60 years in America

On Oct. 31, 1957, Toyota opened its North American headquarters in Hollywood, Calif., and for 60 years it’s been bringing fun, reliable, and awesome cars to the American roads. “Celebrating our anniversary isn’t just about the products we’ve sold the past 60 years,” said Toyota Motor North America CEO Jim Lentz. “It’s also about celebrating […]

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OPINION: Don’t Panic, it’s just a car

In case this article in The Stranger’s SLOG (marked with “Panic” as the keywords) is not the satire we hope it is…Here is our response. I, too, have often looked up to see what was making so much racket at Pike Place Market, usually it’s a poorly singing street performer who thinks their rendition of […]

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